citizen WOMEN'S watch model EU6037-57E
Black ion-plated stainless steel case with a two-tone (black ion-plated and silver-tone) stainless steel bracelet. Fixed black ion-plated bezel set with Swarovski crystals. Black dial with silver-tone hands and crystal hour markers. Dial Type: Analog. Date display at the 6 o'clock position. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Round case shape. Case size: 27 mm. Case thickness: 7 mm. Fold over clasp. Water resistant at 50 meters / 165 feet. Functions: date, hour, minute, second. Additional Info: in general, suitable for short periods of recreational swimming, but not diving or snorkeling. Dress watch style. Watch label: Japan Movt. Citizen Swarovski Crystal Black Dial Ladies Watch EU6037-57E.
As a true manufacture dâ€™horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watchâ€™s final assembly. Itâ€™s an artisanâ€™s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.Â
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.Â
The product development policy, â€œThe Fusion of Technology and Beauty,â€ remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.Â
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better â€” and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next â€˜betterâ€™ and a new â€˜nowâ€™ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this idealâ€¦not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.Â